To showcase the raw power and refined luxury of the Lexus LC500, we created a next-level 360° virtual tour that gave users a front-row seat to one of the most iconic coupes in the world. This wasn’t just a showroom view—it was an experience.

The virtual tour allowed users to explore the car from every angle, inside and out, with high-resolution detail and intuitive navigation. But the highlight? A built-in engine sound trigger that lets users fire up the legendary V8 and hear the beast roar—turning passive viewing into an adrenaline-fueled encounter.

This project blended storytelling, tech, and sensory design into one seamless digital moment—delivering the LC500’s spirit to screens everywhere.