EUE in Marassi

Client:
European Universities in Egypt
Services:
Activation
Date:
2021

In the heart of Marassi during the peak of summer, we partnered on a unique project that blended lifestyle with academics—the European Universities booth activation. Our role was to fully manage and produce this high-visibility booth, introducing students and families to world-class educational opportunities in a relaxed, vibrant setting.

From booth design and build-up to logistics, branding, and on-ground coordination—we ensured the experience was smooth, informative, and visually engaging. The booth was strategically placed to capture attention, with trained reps, digital displays, and giveaway elements that drove footfall and meaningful interactions.

This project reflected how academic outreach can meet the modern lifestyle—bringing education into the conversation, even on the beach.

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