To highlight the elegance and functionality of the Arzum Okka Minio Turkish coffee machine, we produced a refined product showcase video in collaboration with celebrity Chef Sherif Afify. The concept was centered around merging premium coffee culture with culinary sophistication—capturing not just how the machine works, but how it fits into a modern kitchen lifestyle.

From creative direction and set design to filming and post-production, we crafted a visual journey that balanced smooth aesthetics with rich, aromatic vibes. Chef Sherif’s presence brought credibility and charm, effortlessly demonstrating the product in action while elevating its appeal through his signature charisma.

The final result was a clean, stylish, and engaging video that served both as a tutorial and a brand statement—positioning Arzum Okka Minio as the go-to coffee companion for those who appreciate quality and class.