For one of Egypt’s biggest retail names, Arafa Group, we handled the full-scale on-ground activation of their Lucky Friday campaign—an exciting retail event designed to boost footfall, drive in-store engagement, and elevate the shopping experience.

From concept to execution, our team managed every detail across multiple high-traffic store locations in Cairo. The activation included interactive setups, brand ambassadors, instant-win stations, and real-time campaign tracking to keep the momentum going throughout the weekend.

We ensured the campaign aligned with Arafa’s brand identity while creating an energetic and rewarding environment that kept shoppers engaged and sales moving. The result? A full house, happy customers, and a brand moment people didn’t forget.