To redefine how customers explore and connect with the brand, we developed a next-gen interactive digital showroom for Kia Egypt, built entirely in Unity. This wasn’t just a virtual tour—it was a fully immersive, real-time 3D environment that allowed users to move freely, interact with car models, switch colors, explore features, and even simulate different lighting conditions.

The experience was designed to replicate a premium dealership visit, minus the commute. Whether viewed on desktop or integrated into an in-store screen, the showroom combined intuitive UX with high-fidelity rendering to reflect Kia’s modern identity and innovation-driven approach.

This project positioned Kia as a trailblazer in Egypt’s automotive scene, offering users a rich, tech-forward journey that bridges digital and physical retail.