Elano Water’s 2021 Mother’s Day campaign, titled “هي الأساس”, focused on honoring the foundational role of women—mothers, wives, sisters, and daughters—through an authentic, emotionally driven narrative. We crafted the campaign as a casual conversation between two men reflecting on how women shape, support, and empower every stage of their lives.

As the production team behind the campaign, we took charge of the scripting, casting, filming, and editing, creating a tone that felt raw, real, and deeply relatable. The setting and dialogue were intentionally simple, letting the message shine without theatrics. It wasn’t just a tribute—it was a reminder that behind every success story, there’s a woman who’s been there from the start.

The campaign resonated with a wide audience on social media, striking a perfect balance between emotional storytelling and brand connection.