In 2019, Hyundai Egypt partnered with Cairo Runners to sponsor the Alexandria Marathon—a celebration of spirit, strength, and community. As the official media production team, we took on the challenge of turning this event into an emotional visual experience. Our cameras followed not just the race, but the story behind it—spotlighting Omnia Al Mahdy, a dedicated athlete whose journey reflects Hyundai’s core values of determination, resilience, and progress.

From crafting a powerful script to capturing raw, unscripted moments at sunrise runs and along Alexandria’s iconic coastline, we created a cinematic narrative that goes beyond a typical sports recap. With carefully composed shots, ambient sound design, and emotive storytelling, our final edit brought to life a campaign that celebrates more than just speed—it honored human spirit and ambition. The result? A campaign that moved audiences, elevated the brand message, and turned motion into meaning.